‘My skin was old looking’ before Victoria Beckham-loved cream

Victoria Beckham, Kim Kardashian, Hailey Bieber and Jennifer Aniston are all known for their glowing complexions, but achieving younger-looking skin isn’t necessarily about following a celebrity routine. The right skincare products can help keep skin hydrated, smooth and radiant, while targeting visible signs of ageing such as fine lines and loss of firmness.

One luxury moisturiser that has attracted plenty of attention is Augustinus Bader’s The Rich Cream, which is reportedly a favourite among several celebrities. The £80 15ml cream is designed to support skin renewal and leave the complexion looking smoother, plumper and more youthful, although individual results will vary.

The Rich Cream centres around Professor Augustinus Bader’s patented Trigger Factor Complex TFC8 technology. Developed following more than 35 years of research, the formula combines vitamins, lipids and peptides to support the skin’s natural renewal process and create what the brand describes as an ‘optimal environment’ for healthy-looking skin.

First introduced to The Rich Cream by her facialist Melanie Grant, Victoria Beckham was quick to describe it as ‘exceptional.’ The former Spice Girl has also used the cream on models before runway shows, helping to create the radiant, glowing complexion she is known for.

Her love of Professor Augustinus Bader’s skincare has gone further, with Beckham later collaborating with the brand on a collection of skincare-powered makeup products. The range includes her popular Cell Rejuvenating Priming Moisturizer and The Foundation Drops, which retail for £104.

Alongside its patented TFC8 technology, The Rich Cream contains ingredients including hyaluronic acid to hydrate the skin, antioxidant-rich argan oil, avocado oil, vitamin E and evening primrose oil. The combination is designed to replenish dry skin, support the skin barrier and improve the appearance of firmness, elasticity and fine lines over time.

The Rich Cream has also earned praise from celebrity makeup artists, including Katie Jane Hughes, who regularly works with Dua Lipa. She has previously described both The Rich Cream and The Rich Eye Cream as a ‘makeup artist’s best kept secret’ and ‘true must-haves.’

Fans of must-have face creams could also consider the Caudalie Premier Cru The Rich Cream, available from Cult Beauty for £85. Featuring patented TET8 technology alongside bio-ceramides and honokiol, this cream helps to minimise the look of creases, brighten dark spots, boost radiance and improve firmness while keeping the skin hydrated.

For a more affordable option, the £21.99 75ml Embryolisse Lait-Crème Concentré is another makeup artist favourite. Emily Clarkson uses the multi-purpose moisturiser in her kit to prep the skin of clients including Michelle Keegan and Perrie Edwards, helping to create a hydrated, dewy base before makeup is applied.

The Augustinus Bader Rich Cream also has clinical trial results to support its claims. After four weeks, participants recorded a 37% reduction in the appearance of forehead wrinkles, a 54% reduction in crow’s feet and a 92% improvement in skin firmness, according to the brand’s clinical data.

In a further 12-week trial, all participants said their skin felt instantly hydrated and nourished, while 96% reported that it looked firmer and felt more supple and elastic.

In a five-star review of the Augustinus Bader The Rich Cream, one customer wrote: “I’m 46 years old and this has absolutely changed my skin. Before my skin was dry and old looking. Now it’s soft and I look 10 years younger. Six months of using this and I will never go back.”

Another added: “Have been using the Rich Cream for a few months now and my skin has never felt or looked better. I feel the hype is real – can’t imagine a better moisturiser and I love how my skin feels more resilient. I now auto replenish – great savings – because I adore this cream.”

A third excalimed: “I’m in love with the AB rich cream! The texture is amazing! It is a food for my skin literally.”

Some buyers were less impressed, with one noting: “Used it up in 2 1/2 weeks since I was using it twice a day. No change in wrinkles, pore’s or firming of my skin. Very disappointed.”

Many more buyers agree with the celebrities and their stylists, with one five-star reviewing saying: “Fabulous! No other brand can compete with this one! Very best skincare ever.”