Marks and Spencer announces huge return of iconic clothing range in August
Marks and Spencer is relaunching a nostalgic clothing range this August, following interest from Gen Z on secondhand marketplaces. The beloved St Michael range will return on August 20, but the new fits will be a far cry from the sensible outfits, accessories, and homewares of times gone by.
The 26-piece capsule collection will instead feature streetwear pieces, such as tracksuits and T-shirts emblazoned with the nostalgic logo as a nod to its roots, in collaboration with the cult British label Aries. The revamped look comes after Gen Z appear to have taken a shine to the M&S brand on secondhand marketplaces, with the name trending on sites over the last five years, such is their love for nostalgic 90s clothes.
“For so many customers, seeing the St Michael label will bring back fond memories,” said Maddy Evans, director of womenswear at M&S, speaking to The Telegraph.
“As we celebrate 100 years of fashion at M&S [in 2026], we worked with Aries to reinterpret St Michael to feel fresh for today, while staying true to the quality and trusted value that has been part of our DNA since the very beginning.”
The capsule will also include fun accessories, including statement brooches and hair clips. M&S hopes its green leather carrier bag emblazoned with the label will become a “modern collectable”.
Aries, M&S’s design partner for the new St Michael collection, is known for its relaxed, oversized, genderless pieces, hinting at what the new range may look like.
St Michael dates back to 1928 when Simon Marks, son of Marks and Spencer co-founder Michael, launched the clothing range.
It became a household name for staple clothes, such as t-shirts and underwear, but the label was scrapped in 2000 during a challenging financial period.
It was briefly reintroduced in 2021, when M&S sold a men’s rugby shirt and sweatshirt bearing the St Michael name. Apart from this, the label has been absent for nearly 30 years.
