Meghan Markle’s As Ever ‘pop-up’ in local bookstore owned by her wealthy friends is ‘downscaled’ to one small table – and there’s no sign of any jam!

Meghan Markle’s first ‘pop-up store’ in a wealthy friend’s bookshop close to her Montecito mansion appears to have been downgraded.

The Duchess of Sussex filmed herself personally setting up her candles, wine, jam, tea and flower sprinkles in the Godmothers bookshop in California last year.

The grand display occupied a large area on an upper floor of the bougie shop, a short distance from Harry and Meghan’s $14.7million home.

But a shopper who visited in the past week claimed the As Ever pop-up appeared to have been ‘downscaled’ over the past two months, with no jam to be seen.

She claimed that staff at the shop, loved by local celebrities including Meghan herself, confirmed it had not been reduced in size because the products had sold out.

Writing on social media, the unnamed shopper said: ‘I went into the room upstairs, and there was no sign of the stuff on the three-tier wall display.’

Sharing pictures of the new, smaller pop-up, she added there was ‘no signage or banner’ to alert customers to the As Ever products, which were now displayed on a small table.

There were no jars of Meghan’s now-famous jams, including her blackberry fruit spread, released this month.

Instead, the smaller display, on a table the size of a small school desk, featured three boxes of As Ever chocolates made with high-end LA chocolatier Compartés, seven candles, a single honey set, and a large glass bowl filled with tins of her edible dried-flower sprinkles.

There was also a publicity photo of Meghan for her brand.

‘No spreads, bookmarks, variety honey… No way they sold all this. The salespeople confirmed it when I asked discreetly. All they said was, “They refresh merchandise on a regular basis”, when I asked if they had any jam or more offerings,’ the whistleblower said.

Godmothers bookstore, close to Meghan’s home, has a shrunken display of ‘As Ever’ products for sale upstairs – reduced from a previously much larger ‘pop-up’ curated by Meghan herself

Previously the As Ever section of the bookstore had a much larger range on offer

Meghan had personally arranged her As Ever products to sell at Californian bookshop, Godmothers, last year

Godmothers is run by Meghan and Harry’s wealthy neighbours, Jennifer Rudolph Walsh, literary agent to Oprah Winfrey and Brené Brown, and cosmetics mogul Victoria Jackson.

Meghan and Oprah attended the store’s grand opening in 2024 to support their friends.

Last month it emerged that Meghan enjoyed just under 400,000 American visitors to her As Ever website since the beginning of the year.

At the start of 2026 a website glitch inadvertently revealed vast amounts of unsold products.

While no sales data for the brand has been published since its launch in 2025, internet sleuths exploited the glitch earlier this year to discover over 650,000 units of products like jams and flower sprinkles.

For example, her Signature Fruit Spread Box had a total of 137,465 units available.

However, a source at the time said that was the amount left over from an initial order of one million jars, adding Meghan’s jam was ‘flying off the shelf’. 

Data from the digital intelligence platform Similarweb put the number of US website visitors at 392,114 between January and May, while total global traffic was over one million.

Commenting on the figures, a source with knowledge of As Ever told Newsweek at the time that Meghan’s lifestyle brand is set to ‘double in size’, adding: ‘By any measure, for any startup, you can’t deny that is anything but a success.’ 

A report revealed Meghan had ‘just under 400,000 US visitors’ to her As Ever website since January

Earlier this year, the inventory levels for Meghan’s brand, including wine, candles, and honey, were ‘inadvertently’ revealed when Reddit users discovered a glitch on the website. 

The bug was identified by Reddit user InfiniteSky55, who said they had tried to add 200,000 of each item to their shopping basket on As Ever.

It prompted a flurry of activity as users rushed to the website to verify the seemingly huge number of items kept in stock.

In total, there were more than 572,000 lifestyle items such as spreads and teas for sale, and over 77,000 bottles of wine for sale.

The stock, seen in alleged screenshots of the website, included more than 220,000 jars of spread; 30,000 jars of honey, 30,000 mulling kits, almost 90,000 candles; over 110,000 jars of tea; and 80,000 jars of edible flower sprinkles.

A similar exploit for her wine venture revealed more than 70,000 bottles were sitting unsold, including almost 7,000 Bruts, 46,000 bottles of Sauvignon Blanc and nearly 24,000 bottles of Rose.

Shortly after the post went viral, the As Ever website was amended to remove the exploit, with purchase limits put in place for goods.

However, the duchess herself has said she has been ramping up stock levels as she prepares to launch As Ever in other countries, and suggested in a recent interview she had put in a purchase order for a million jars to meet demand.