Duchess of Sussex

Judge Judy, 81, showcases her withering wit as she stars in hilarious new Super Bowl commercial for E.l.f. Cosmetics alongside Meghan Markle’s former Suits co-stars


No matter which team you’re rooting for in this year’s Super Bowl, there’s no doubt you’ll want to support Judge Judy in her latest ruling. 

The 81-year-old is lending her gavel to a very glamorous case this weekend – when she will take center stage in a hilarious new ad campaign for E.l.f. Cosmetics that will see her swapping her iconic moniker for the title of ‘Judge Beauty’. 

Judy Sheindlin, who is known to her fans as Judge Judy, stars alongside several of Meghan Markle‘s former Suits co-stars in the campaign, in which she oversees a dramatic court case between Rick Hoffman – who famously played Louis Litt on the legal drama – and Gina Torres – who played Jessica Pearson.

In keeping with her infamously sassy on-screen persona, Judge Judy takes her seat at the start of the ad, before declaring: ‘Beauty fades, dumb is forever.’ 

Judge Judy, 81. is lending her gavel to a very glamorous case this weekend - when she will take center stage in a hilarious new Super Bowl ad for E.l.f. Cosmetics alongside several other stars

Judge Judy, 81. is lending her gavel to a very glamorous case this weekend – when she will take center stage in a hilarious new Super Bowl ad for E.l.f. Cosmetics alongside several other stars

Judy Sheindlin, better known as Judge Judy, will assume the role of 'Judge Beauty' as she oversees a dramatic court case between Suits actors Rick Hoffman and Gina Torres

Judy Sheindlin, better known as Judge Judy, will assume the role of ‘Judge Beauty’ as she oversees a dramatic court case between Suits actors Rick Hoffman and Gina Torres 

On February 11, E.l.f. Cosmetics will be heading to the courtroom during the game's famously fabulous commercials to promote its cult favorite product Halo Glow Liquid Filter

On February 11, E.l.f. Cosmetics will be heading to the courtroom during the game’s famously fabulous commercials to promote its cult favorite product Halo Glow Liquid Filter 

A rather dramatic voiceover then describes the circumstances of the ‘legal’ battle between the two Suits stars, revealing that Hoffman is pursuing a case against his boss, Torres, because she has been ‘overspending on beauty’.  

‘She is wasting company funds on overpriced makeup,’ Hoffman declares in the sassy ad campaign, where he accuses Torres of using makeup that was a little too expensive – and buying it with company money. 

‘Pricey makeup is a scam, like couples’ therapy, or boundaries,’ Hoffman quips, channeling his famously brash Suits character. 

And of course, Judge Judy had to get in on the action, announcing, ‘You’re telling me you need to spend $92 on foundation? Don’t pee on my leg and tell me it’s raining.’

Judge Judy then finds Torres guilty of reckless spending – before handing down her sentence: a bottle of E.l.f.’s $14 Halo Glow Liquid Filter. 

However she couldn’t resist the opportunity to take another dig at Torres, jokingly telling Hoffman that ‘no makeup can cover up irritating’, before the narrator says: ‘Judge Judy serves eyes, lips, facts.’  

Suits started in 2011 and ran for 11 seasons, before experiencing a major resurgence when it was added to Netflix

Suits started in 2011 and ran for 11 seasons, before experiencing a major resurgence when it was added to Netflix

'She is wasting company's funds on overpriced makeup,' Hoffman announced in the sassy ad campaign

‘She is wasting company’s funds on overpriced makeup,’ Hoffman announced in the sassy ad campaign

Judge Judy found Torres guilty of reckless spending - but the sentencing wasn't harsh

Even Suits superstar Sarah Rafferty, who played the infamous Donna, makes an appearance in the ad

Judge Judy found Torres (left) guilty of reckless spending – but the sentencing wasn’t harsh. Even Suits superstar Sarah Rafferty (right), who played the infamous Donna, makes an appearance in the ad

Unfortunately, Markle does not appear in the cosmetics commercial, but there are plenty of other stars, including Meghan Trainor, who played a court reporter

Unfortunately, Markle does not appear in the cosmetics commercial, but there are plenty of other stars, including Meghan Trainor, who played a court reporter

Although it is Hoffman and Torres who are forced to face up to Judge Judy’s withering critiques, they are not the only A-list names to make an appearance in the ad – which also sees their fellow Suits alum Sarah Rafferty, who played the infamous Donna, making a cameo. 

Unfortunately, Markle does not star in the cosmetics commercial, but there are plenty of other famous faces, including Jury Duty’s Ronald Gladden and Meghan Trainor, who plays a court reporter.

Suits started in 2011 and ran for 11 seasons, before experiencing a major resurgence when it was added to Netflix last year – prompting a host of speculation that there will be a reboot in the near future.  

But, of course, E.l.f. is hoping that viewers see the real star of the show as its Halo Glow Liquid Filter, which has proven to be a viral hit with beauty influencers on TikTok. 

It was E.l.f.’s best-selling product in 2023 and has racked up more than 422 million TikTok views. 

One unit is reportedly sold every four seconds, cementing its spot as a viral sensation.

Many of the brand’s wildly affordable products are beloved for acting as dupes to popular expensive makeup.

Many of the brand's affordable products are beloved for acting as dupes to popular expensive makeup

Many of the brand’s affordable products are beloved for acting as dupes to popular expensive makeup

The $8 tinted lip oil has received comparisons to Dior Lip Glow

The e.l.f. option is available for a fraction of the price

The $8 tinted lip oil has received comparisons to Dior Lip Glow ($40) but is available for a fraction of the price

The real star of the show was Halo Glow Liquid Filter, which is a big hit with makeup influencers on TikTok and is the brand's best-selling product

The real star of the show was Halo Glow Liquid Filter, which is a big hit with makeup influencers on TikTok and is the brand’s best-selling product 

Halo Glow has been compared to Charlotte Tilbury’s viral Flawless Filter Foundation ($49). 

The $13 Camo Liquid Blush is similar to the $41 Rare Beauty Blush and the $8 tinted lip oil has received comparisons to Dior Lip Glow for $40.

On February 11, the Gen Z-beloved brand is dropping limited-edition merch, including a sweatshirt, baby tee and beauty pouch. 

There’s also the Gloss, Glow & Go product bundle with Halo Glow Liquid Filter, Lash XTNDR Mascara, Glow Reviver Lip Oil, Suntouchable All Set for Sun SPF 45, Power Grip Primer ($53). 

After the big game, Judge Judy will still be doing her job in the courtroom, as the brand gears up to release content including the daytime TV MVP. 



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