How Meghan Markle’s ShopMy compares to her past ventures… as royal expert says Prince Harry plays a key role

Meghan Markle could make an eye-watering amount of money from her new ShopMy account, according to experts – and it’s much more than she earned from her now-defunct blog, The Tig.

On Monday, Meghan took to Instagram to announce that she would be using ShopMy to post affiliate links to her clothing items and accessories, some of which she would earn commission from.

The app is popular with influencers, as they can profit by simply linking and sharing certain items with followers.

‘Many of you have asked, so here you go!’ the mom-of-two, 43, wrote in text on top of the Instagram story. ‘A little shopping to start the week. More to come. Link in bio.’

The wardrobe is comprised mostly of elevated basics, including linen shirts, crewneck sweaters, sunglasses, and handbags, in neutral shades like beige, brown, white, black, and navy blue.

Among the items she has linked is a $1,415 beige cashmere crewneck from designer Loro Piana, an ivory silk maxi dress by Heidi Merrick listed $1,350, and a pair of loose brown pants for $388 from Brochu Walker.

And, according to various experts, Meghan could stand to make a staggering amount of money – over a million dollars – from her sales on the platform.

‘ShopMy commissions typically range from 10 to 30 percent, depending on the brand or retailer,’ royal expert Kinsey Schofield, host of HEIRS & SPARES on TalkTV, told DailyMail.com exclusively.

Meghan Markle could make an eye-watering amount of money from her new ShopMy account, according to experts – and it may even lead her to having an even more lucrative social media career

The app is popular with influencers, as they can profit by simply linking and sharing certain items with followers

The wardrobe is comprised mostly of elevated basics, including linen shirts, crewneck sweaters, sunglasses, and handbags, in neutral shades like beige, brown, white, black, and navy blue

‘If all 2.6 million of Meghan Markle’s Instagram followers purchased Maya Brenner’s Happiness Retreat Necklace at $495 or Meghan’s hand-picked St. Agni Petit Woven Trapeze Bag for $499… Meghan could make around $390 million in ShopMy commission alone,’ she hypothesized.

However, based on today’s economy, Schofield thinks that one million dollars is a ‘more realistic’ figure for Meghan to be making. 

Colby Flood, who is the founder of Brighter Click, a digital marketing agency, offered a few different figures. 

Flood told DailyMail.com that those who are considered as ‘mega influencers’ with over one million followers typically see a conversion rate of one to three percent on the shopping app.

But for Meghan, Flood believes she is on the ‘higher end’ of the conversion rate due to her popularity.   

‘On her four most recent Reels she’s averaging 4.7 million views. Let’s assume she sees the lowest conversion rate and one percent of those people purchase, that would be $47,000,’ Flood explained exclusively to DailyMail.com.

‘Briefly looking at her store, I see the products range from $100 to 500. Let’s also assume she’s getting a 10 percent commission. If 141,000 people purchase a 100 product and she gets 10 percent commission, she would gross $470,000 with no overhead or worries of logistics,’ he continued. 

‘This sounds like a great opportunity for any celebrity, especially if they want to test the market before establishing their own brand,’ Flood added. 

Experts Colby Flood (left) and Kinsey Schofield (right) weighed in on how much money Meghan could stand to make on ShopMy

However, based on today’s economy, Schofield thinks that one million dollars is a ‘more realistic’ figure for Meghan to be making

It’s a staggering number in comparison to how much she was making on The Tig, her lifestyle blog that she had to shut down once she married into the royal family.

The blog used to include her favorite fashion finds, travel recommendations and even recipes.

‘Meghan did include affiliate links on The Tig where she generated approximately $80,000 per year at the height of it’s popularity,’ Schofield told DailyMail.com.

‘Meghan would partner with brands to create sponsored content including blog posts, social media posts, and videos but affiliate links were also a huge chunk of that revenue,’ she said.

Schofield said that she specifically remembered Meghan teaming up with makeup mogul Bobbi Brown back in the day.

The royal expert claimed that Bobbi Brown had a very ‘competitive’ commission rate that are ‘considered very generous in the influencer space.’ 

Schofield believes that Meghan will be earning much more this time around via ShopMy.

‘Clearly, Meghan’s brand recognition has skyrocketed since marrying Prince Harry and through the general interest she generates, I do think that she will see a significant increase in revenue based on affiliate links and sponsored content,’ she said.

‘Ultimately, I do see this as another example of Meghan Markle contradicting herself. She specifically told People Magazine that she was not an influencer,’ the royal expert added

Meghan’s ShopMy comes just a few weeks after her show, With Love, Meghan, premiered on Netflix in early March

‘Her actions say otherwise, and unfortunately, diminish the automatic prestige afforded to those who marry a prince’

‘The rise in revenue is less about the location of the content and more about the surge in brand awareness around Meghan Markle,’ Schofield continued. 

‘She can and likely will incorporate her ShopMy store and specific ShopMy links into AsEver.com through things like blog posts and special features which will amplify her reach.’

And, Schofield and Flood guessed that Meghan’s ShopMy could even lead to The Duchess getting potential sponsorships from brands.

‘I suspect there is an ulterior motive here and that is Meghan trying to attract some of these brands to reach out to her and work with her personally,’ Schofield said. 

‘If Meghan were to work directly with these brands on custom Instagram posts, she could charge significantly more. If it were any other normal influencer or celebrity, they could charge anywhere from $20,000 to $100,000 per post or campaign based on that 2.6 million following,’ she shared.

‘However, due to Meghan’s proximity to the British royal family… she might be able to demand half a million or more… which is typically reserved for people with hundreds of millions of followers.’

Schofield also pointed out that Meghan’s ShopMy could cause some problems due to the level of scrutiny she receives.

‘There would be additional scrutiny around Meghan’s sponsored posts though and there would be questions around engagement and return on investment that other celebrities don’t have to deal with – in the media,’ Schofield said. 

Schofield also pointed out that Meghan’s ShopMy could cause some problems due to the level of scrutiny she receives

‘Ultimately, I do see this as another example of Meghan Markle contradicting herself. She specifically told People Magazine that she was not an influencer,’ the royal expert added.

‘Her actions say otherwise, and unfortunately, diminish the automatic prestige afforded to those who marry a prince.’ 

Before the amount of money that Meghan could make from the platform was even revealed, many users took to X, formerly Twitter, to air their grievances.

‘Do people need another celebrity selling them things they don’t need at this moment in our country’s financial status? I wish her well!’ one person typed.

‘Meghan Markle’s affiliate marketing store. Get them while they’re hot!!! They look like sandals Walmart has on sale for $19.95 but to each her own lol,’ someone else wrote, as they included a picture of a pair of $495 sandals from Emme Parsons that the Duchess had linked.

Another agreed, ‘I have enough cream clothing, but thanks! Plus, I like clothes that aren’t wrinkled and that fit properly.’

Meghan’s ShopMy comes just a few weeks after her show, With Love, Meghan, premiered on Netflix in early March.

The eight-episode series saw her welcome famous friends like Mindy Kaling and Abigail Spencer into her home as they cooked together and even made certain home décor items, like beeswax candles.

And, it’s already been renewed for a second season on the streaming platform.

Markle made the announcement via Instagram just a few days after the show premiered, as she shared a video of some different snippets from various episodes.