From flower sprinklers, to pancake mix and hibiscus tea: Testing page gives insight into Meghan Markle’s ‘As Ever’ empire

A testing page set live before Meghan Markle’s new Netflix series was released has revealed the products set to be sold by her new business empire named As Ever.

Flower sprinklers, a pancake mix and hibiscus tea, each priced at $25 (£20), were among the products shown on the newly-launched website asever.com – on the day the Duchess of Sussex‘s much-anticipated cookery series is broadcast. 

Her new eight-episode Netflix series – called With Love, Meghan – was released on the streaming giant’s services at 8am today, following a series of teaser previews she had shared with her 2.2million Instagram followers.

In trailers, Meghan was seen cooking, baking, cocktail making, flower arranging and party planning using its kitchen’s £15,000 cooker, £600 pans, £60 chopping boards and hosting friends across the property’s stunning rooms, garden and orchards.

It emerged last week through trademark filings that the Duchess planned to sell biscuit and pancake mixes under her rebranded lifestyle company As Ever.

Now listings and pictures on the firm’s website have indicated more about what is on offer – also including herbal peppermint team, ‘limited edition’ honey and raspberry spread.

Meghan had announced on February 18 the renaming of her venture from previous title American Riviera Orchard, which she said had limited her to locally-produced goods.

It was then revealed how a new application was made to the US Patent and Trademark Office on the same day, indicating a series of products she is looking to sell under the ‘As Ever’ brand.

Products set to be offered by Meghan Markle’s new business empire called As Ever have been shown online – on the day her new Netflix series is released

The Duchess of Sussex has unveiled her new cookery show named With Love, Meghan

On the list were goods set to compete with major brands such as Betty Crocker and Dr Oetker, including ‘mixes for bakery goods; cookie mixes; biscuit mixes; crepe mixes’.

These come under international trademark class 30, a category for food products.

The application was made by ‘2022 Trademarks LLC’, a firm established by Meghan’s representatives.

The Duchess had unveiled her lifestyle brand as American Riviera Orchard last year, sending out 50 jars of jam to her friends as a soft launch.

The ‘American Riviera’ is a nickname for Santa Barbara, where Meghan lives with husband Prince Harry and their children Prince Archie and Princess Lilibet.

But US officials told Meghan geographical locations could not be patented and she therefore could not trademark the brand – prompting the switch to ‘As Ever’.

Meghan confirmed the change of name in a video posted to her Instagram on February 18, shared with her 2.2million followers on the social media platform.

She also told how Netflix was not only the streaming platform for her forthcoming series going live today, but also a partner in her business.

A pancake mix is among the products shown on a teaser page shared online

Another item named ‘Flower Sprinkles’ was also shown on the website asever.com

Meghan’s new eight-part show will feature her cooking for friends, flower arranging and showing how to host small events for friends 

Meghan joked about the first product released by her firm last year, a limited edition jar of strawberry jam, telling viewers: ‘Of course there will be fruit preserves – I think we’re all clear at this point that jam is my jam.

‘But there’s so many more products that I just love that I use in my home and now it’s time to share it with you, so I can’t wait for you to see it.’

Speaking ahead of the new Netflix series’ release, the 43-year-old royal described how making it had helped her to ‘find herself’ again.

She told People magazine: ‘I see myself as an entrepreneur and a female founder and if the brand ends up influential, then that’s great.’

Meghan fans with tattoos that read ‘As ever’ in honour of her lifestyle brand were left stunned when she made a surprise appearance in New York City ahead of the series going live today.

The Duchess of Sussex greeted a group of her shocked followers last night at private members’ club Ludlow House on Manhattan’s Lower East Side.

Meanwhile, Meghan’s husband Prince Harry and their children Prince Archie and Princess Lilibet made her a handwritten card along with a bouquet – telling her: ‘Congratulations mumma! We love your show, and we love you!’

The release of With Love, Meghan today comes after its previously-scheduled launch in January was delayed due to the California wildfires.

The duchess was today seen arriving at private members’ club Ludlow House in New York for a Netflix event accompanying the launch of her new series With Love, Meghan

Footage shared online showed Meghan interacting with fans at the screening

The eight-episode series has been preceded by a flurry of teaser clips shared on social media

The series has been filmed inside an $8million (£5million) mansion on a sprawling estate just two miles from the Sussexes’ Montecito home which she and husband Prince Harry share with their children Archie, five, and three-year-old Lilibet. 

Harry could be heard in the background at the start of the February 18 video, saying: ‘It’s recording.’

The Duchess then previewed today’s Netflix broadcasts, saying: ‘In two weeks, my show is coming out, which I’m so excited for, and also my business, which I think there’s been a lot of curiosity about.

‘Last year, I had thought, “You know what, American Riviera, that sounds like such a great name, it’s my neighbourhood, it’s a nickname for Santa Barbara” – but it limited me to things that were just manufactured and grown in this area.

‘Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge.’

A trademark application for As Ever was first made in October 2022 before being dropped in favour of American Riviera Orchard, it was reported.

But when the American Riviera Orchard application was rejected, the As Ever application was submitted again last September – covering products such as downloadable and printed recipe books, tableware, textiles, and jams and marmalades.

Meghan told her Instagram fans: ‘As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know, I’ve always loved cooking and crafting and gardening.

It emerged last week through trademark filings that the Duchess planned to sell biscuit and pancake mixes under her rebranded lifestyle company As Ever

Meghan rebranded her lifestyle brand which was previously called American Riviera Orchard

She made the announcement about the new name in a video shared online on February 18

Meghan has been previewing the series with posts to her 2.2million Instagram followers

Meghan and her husband Prince Harry were seen kissing in the newly-released series

‘This is what I do, and I haven’t been able to share it with you in the same way for the past few years but now I can.’

The Tig had been her lifestyle website used as a platform to discuss social issues such as gender equality as well as sharing articles on travel, food and fashion, but which she had closed down before marrying into the Royal family in May 2018.

The change of name looked like it could draw Meghan into a legal wrangle involving the owner of an independent New York retailer also called As Ever.

Mark Kolski, the designer and owner of vintage clothing studio As Ever NYC, told of being left ‘reeling’ by the news Meghan would relaunch her company under the same name as his own clothing label.

But after exploring his options, the 58-year-old last week announced he was no longer planning any legal response.

‘Right now, I’m just going back to work, and I’m trying to keep the awareness on my brand. If any conflict eventually arises that affects my business, I’ll evaluate that then.’

Mr Kolski said he had spoken with his brother, an attorney, who informed him he did have ‘some rights’ – before ultimately deciding against pursuing any action.