Fashion fans are urged to waste no time as Boden has dropped 30% off on all full-priced dresses. Popular with Kate Middleton and Susanna Reid, the British high street retailer offers gorgeous patterned frocks that some shoppers claim earned them compliments.
Whether it’s for al fresco lunches or drawn-out evenings, customers can save more and spend less on these summer must-haves. The offer is only on full-priced dresses and can be applied by checking out using the code: 30WD.
Susanna Reid’s Faye Double Cloth Dress is also on sale and marked down from £116 to £81.20. The smocking and blouson sleeves deliver a flattering fit to the cotton frock, while a lined bodice adds more structure at the top.
The Alexa Maxi Shirt Dress, reduced from £136 to £95.60, is a charming dress in a vine print. With puff sleeves, it has a tie-waist beltthat creates the look of a slimmer waistline, while the fit and flare skirt hem makes the wearer appear taller.
One shopper mentioned the quality material and shared: “This is a lovely, fine soft cotton, but might need an underslip. There are pleats at the back waist which give a flattering look. The sleeves are a good length and not too tight. It’s a full maxi length but at 5′ 4″ I’m not standing on it. All in all, a pretty summer dress.”
Some found the dress too long despite having purchased their usual size but there are petite and regular lengths to choose from. It also comes in four other patterns including a popular Sandpiper Beige, Cheetah Pop animal print.
The Lauren Broderie Midi Dress is a lovely tea dress that works for a number of occasions. Instead of forking out £166, shoppers get to save £50 on the rich emerald-green colourway. Classic details like a boat neck, fit-and-flare shape and pockets are sure to have fashion lovers swooning.
Mid-sleeve lovers can snap up this Clara Broderie Shirt Dress, which is marked down from £220 to £154. The striking poppy red and white colours work in harmony to make the wearer look younger as the hues brighten the complexion.
Instead of the usual flower print, the Clara dress has a parrot broderie pattern mixed with minimal floral motifs. The mid puff sleeves are perfect for British summer days and the dress also features a swishy skirt and cotton lining.
One shopper commented: “Stand out print, top quality fabric, georgeous dress.”
The slimming Eloise Tiered Jersey Dress, usually £76, is now on the lowest price as it drops to £53.20. The relaxed style of the dress in foxglove purple delivers a care-free yet clean cut that customers can wear on a casual weekend.
The weather might be gloomy at the moment but when a heatwave comes, a white dress is perfect to reflect heat and this Anna Double Cloth Midi Dress is ideal for when temperatures rise. Reduced to £68.60, the stylish cotton dress offers a swishy tiered skirt – with pockets – and a flattering waistband.
Customers love that it’s a non-iron dress that hangs beautifully on the body, with one sharing: “It has a fully lined top so it’s not shifting everywhere like last years. It is longer, which I love. Definitely fits more like a maxi than a midi in the regular size. The sleeves are not tight and feel great over my arms. Wearing this dress feels more comfortable than sweats or loungers. I feel like I’m not wearing anything.”
Yet, someone else was ‘disappointed’. Their three-star review reads: “A very thick unflattering dress. Came very creased & far too thick to wear in the summer. I can imagine it would be a nightmare to iron after washing.”
Boden’s 30% off sale can be found online.
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