Bestselling Amazon product is ‘amazing’ at keeping ‘make up on all day and night’

Multitasking products can help save money on your makeup kit.

While a primer may not seem like a beauty essential, getting one with the added benefits of skincare can help the skin to thrive even under makeup.

Shoppers are raving about a primer that not only helps to keep makeup in place all day, but also contains beneficial ingredients such as hyaluronic acid to hydrate.

It’s been compared to the Milk Makeup Hydro Grip Primer in the reviews which costs £35, but luckily the e.l.f primer is much cheaper at £9.74.

Buy: e.l.f. Power Grip Primer (£9.74)

The primer is designed to keep makeup on for as long as possible, for a fresh look and to avoid having to touch up throughout the day.

It also contains hyaluronic acid which helps to moisturise, plump and hydrate the skin, to provide a smooth makeup base and also improve the look and feel of skin.

The cooling gel texture helps to soothe skin when applied, and could save money on other products, as it gives some of the effects of skincare and reduces the need for other products to be repeatedly applied.

Some reviews mention that the texture of the primer is very sticky which does help to keep products in place, however they warn not to use too much or wait too long before applying makeup, otherwise a sticky texture can remain on the skin.

Shoppers are leaving their reviews on the product, with some calling it ‘the best primer ever’.

Scarlett White said: ”Bought as I was running out of my Milk Hydrogrip and didn’t want to spend another £50. I would even say it’s better than the Milk primer. Makes my makeup last all day!”

Govee commented: ”I ordered this primer as I need a good primer for my upcoming wedding in October. I am doing my own make-up. So I try this primer. It is the best primer ever. My make-up stays on all day and night. My face feels so soft one of the best primers I ever use. My foundation, concealer and powder was so easy to Blend and went on smoothly. It going be perfect for my wedding day. I will totally order this again next payday. As I wouldn’t mind using it for everyday use.”

Ella-Leigh Brook also added: ”Amazing for under your makeup, definitely has the power grip.”