Meghan Markle’s new business American Riviera Orchard uses a royal crest and the Duchess’s calligraphy to promote the Montecito-based brand

As the Duchess of Sussex launches her new business American Riviera Orchard, she has released a glossy new clip on an Instagram story plus a few little hints of what the business may entail.

Meghan, 42, has announced American Riviera Orchard on Instagram – where comments appear to be disabled – and on a new website. 

At the moment, the nature of the business is unclear, but as the Duchess picks plush white roses and mixes batter in a bowl in the clip, it is already capturing the attention of royal fans.

It is thought the launch of the brand comes alongside a new Netflix series in which she will be making and selling her own products. 

The brand was launched with a nine-tile post on Instagram, which come together to show its logo – complete with a logo which resembles a royal crest.

As the wholesome clip shows Meghan in her kitchen and in the garden, a Nancy Wilson song, I Wish You Love, plays over the video.

The Duchess of Sussex is back on Instagram with a new business, American Riviera Orchard, which launched this afternoon

As yet, no further details have been released about the nature of the business, however Meghan has revealed the brand’s logo, colour scheme and a calligraphy-style font.

The logo of the brand bears a striking resemblance to a royal crest and appears to be the initials ‘A’ and ‘R’ – presumably to stand for ‘American Riviera’.

The name of the company is written in what appears to be the Duchess’s near-perfect calligraphy.

As the video plays, the Duchess has chosen Nancy Wilson’s I Wish You Love to accompany the clip.

The Duchess’s brand launched with a glitzy Instagram video featuring out-of-focus frames set within what appears to be her Montecito home

In one clip, Meghan is in her stylish kitchen mixing batter in a bowl, perhaps giving a hint as to the merchandise she will be selling

In another clip, the Duchess handles some stunning plush pink and white roses

And it’s not the first time the Sussexes have shown an affection for the jazz singer’s dulcet tones.

When Harry and Meghan’s bombshell Netflix series landed on the streaming platform at the end of 2022, the final episode concluded with one of Wilson’s tracks.

As the credits played, viewers were treated to (You Don’t Know) How Glad I Am, which opens with the words: ‘My love has no beginning, my love has no end.’

The flash company is set to coincide with the launch of a new cookery show featuring Meghan for Netflix – where she will be making and selling her own products.

It will lead onto a book and blog to go alongside her cookery displays.

An insider told the Daily Mail: ‘It’s a lifestyle and cooking brand called American Riviera Orchard.

‘The brand is meant to coincide with the launch of a new cookery show for Netflix. Meghan will be making, and selling, products such as jams.

‘And at some point there will be a book and blog etc.’

The brand will focus on home, garden, food and general lifestyle wares.

American Riviera Orchard marks the Duchess’s return to social media in any form since she began dating Prince Harry and deleted her public accounts.

Before meeting the prince, Meghan ran a lifestyle blog for several years called The Tig, named after her favourite Italian wine Tignanello, but this was abandoned in 2017 ahead of her wedding.

Last August, it was reported that The Tig was set to make a comeback after Meghan’s application to trademark the blog was issued with a Notice of Allowance by the US Patent and Trademark Office – which effectively means no other company had raised objections to it being trademarked.

However as yet, the blog has not had a renaissance. 

The application to relaunch the blog, which Meghan marketed as a ‘hub for the discerning palate’, was first filed in July 2021 by LA lawyer Marjorie Witter Norman but hit a snag when Meghan failed to sign the trademark application.

Documents showed The Tig was set to include interior design, travel and – perhaps to the horror of the Royal Family – ‘commentary in the field of personal relationships’.