Meghan Markle shares long-awaited update on her As Ever lifestyle products – after shock announcement
Meghan Markle has revealed the release date for her new set of As Ever products – and it’s just days away.
The Duchess Of Sussex, 43, took to Instagram on Monday evening to tease the ‘delicious surprises’ that will be in store during the second launch of her lifestyle brand.
And she revealed that the products – which will also include previous ‘favourites’ – will be back even sooner than previously thought, with the restock going live on Friday, June 30 at 8am.
She wrote on her As Ever Instagram account: ‘Oh yes, honey…sweet things await. Mark your calendars for June 20 at 8 a.m. PT – we’re bringing back your favorites, plus some delicious surprises you won’t want to miss!’
She added a picture of a stock of pancakes, topped with sweet raspberries and a generous drizzle of honey.
As implied by the caption, Meghan’s honey will be set to make a return – and it’s likely her famous jam will also be up for grabs.
In a newsletter to fans, she added: ‘First off, a sincere thank you for making the debut of As ever absolutely extraordinary. We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise.
‘We are pleased to share that on June 20th, we’re going live with the products you love – plus, some new delicious surprises.’
And posting on her personal Instagram account, she said ‘so much love has gone into this’.
Meghan Markle has revealed the release date for her new set of As Ever products – and it’s just days away (pictured in her Netflix show, With Love, Meghan)
She added a picture of a stock of pancakes, topped with sweet raspberries and a generous drizzle of honey
After reports she had decided to ‘pause’ restocking the line, Meghan earlier this month revealed that As Ever would indeed be making a return.
Alongside a snapshot of bowls of strawberries, raspberries and blueberries resting on a kitchen countertop, she wrote: ‘To all who’ve been wondering and waiting, thank you!
‘Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month… get excited!’
The original As Ever range went on sale in March and products sold out within half an hour of going live.
Meghan’s first line of products included raspberry spread, honey, herbal tea and ready made crepe mix – all of which received a less than stellar review by Daily Mail’s FEMAIL team.
The shock announcement of an initial restock came shortly after she released a bonus episode of her podcast, Confessions of a Female Founder where Meghan told of the difficulties of building her firm and ‘tears’ she has shed behind the scenes to Beyonce’s mother Tina Knowles.
She said of the April launch of As Ever goods including jam that a ‘scarcity mentality at the beginning might be a hook for people,’ comparing it to ‘a sneaker drop.’
Meghan Markle has issued a shock update about her As Ever products
The entrepreneur, 43, took to Instagram to share the update about her lifestyle venture on her official business page
On the same day as the firsts series concluded, it was revealed Meghan may never restock her As Ever jam
But Meghan feared it might be ‘annoying’ for customers, adding: ‘I don’t want you to eat that jam once every six months. I want that to be on your shelf all the time.’
The Duchess said: ‘So for me at the moment, with As Ever, it was great. We planned for a year we get and then everything sells out in 45 minutes.
‘Yes, amazing, great news. Then what do you do? And then you say ‘Ok, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?
‘I’m looking at it saying ‘Just pause. That happened. Let’s wait until we are completely stable and we have everything we need.”
Just a few weeks prior, the mother-of two had hinted that she might never restock her jam in an interview with a US business magazine which said she was planning to ‘step back to assess’ her brand.
In the interview – given to coincide with the final episode of Confessions of a Female Founder – the Fast Company said Meghan wanted to ‘step back, gather data from the launch, and figure out exactly what As Ever could be.’
Meghan also revealed the surprising turn As Ever could take – hinting at a future step into the fashion industry – but said for now she is planning to launch a new range of merchandise in early 2026.
Addressing her first online shop, Meghan said Netflix agreed that rather than market her products under their brand, it would make sense for her to have her own store
Meghan’s first line of products included raspberry spread, honey, herbal tea and ready made crepe mix – all of which received a less than stellar review by Daily Mail’s FEMAIL team
‘The category of fashion is something I will explore at a later date, because I do think that’s an interesting space for me,’ she said.
Her previous store sold out in 45 minutes and contained homely items as well as her long-awaited pots of jam.
Addressing her first online shop, Meghan said Netflix agreed that rather than market her products under their brand, it would make sense for her to have her own store.
Meghan also reportedly plans to add hotels and restaurants to her As Ever lifestyle brand.
The Duchess of Sussex, 43, is trademarking her brand As Ever for ‘hospitality services’, The Sun first reported.
This will reportedly include places to stay, as well as temporary lodgings and ‘provision of food and drink’, the newspaper revealed last week.
Meghan could dish up a selection of her own edible creations, incorporating recipes she featured on her recent Netflix eight-part cooking show With Love, Meghan.
Brand experts have claimed hotels and restaurants fit in nicely with the Duchess’ business brand.
Brand experts have claimed hotels and restaurants fit in with the Duchess’ business brand
Meghan said in the first episode of her series: ‘When I have someone stay, one of my favourite things to do is prep the guest room’
Her lifestyle brand’s website states: ‘As Ever is more than a brand – it’s a love language.
‘Created by Meghan, Duchess of Sussex, As Ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining and hostessing.’
Meghan’s representatives previously declined to comment when approached by MailOnline.
Earlier today, Meghan finally addressed the viral clip she shared of herself twerking while in labour with her daughter, Princess Lilibet.
The Duchess shared intimate footage of herself performing the TikTok ‘baby mama’ dance with her husband Prince Harry earlier this month to her Instagram account.
Nearly two weeks later, and she’s now finally addressed the clip in an upcoming podcast with Dragons’ Den star Emma Grede, preaching she can finally ‘share her authentic life’ on ‘her own terms’.
Speaking to Emma in a sneak peak of her Aspire Podcast due to be released on Tuesday, Meghan, dressed in a smart navy blazer, said: ‘You have to be authentic. Did you see my “Baby Momma” dance? That was four years ago.
‘So it’s also a really great reminder that with all the noise or whatever people do, there’s still a whole life – a real, authentic, fun life – that’s happening behind the scenes.
Meghan Markle posted a cringey video of her and Prince Harry dancing in a hospital room ahead of Lilibet’s birth earlier this month
She has now broken her silence following backlash to a viral video that saw her twerking in a delivery room while heavily pregnant with Princess Lilibet
The Duchess is set to appear on an upcoming episode of Emma Grede’s podcast on Tuesday
‘I’m just grateful that now, being back on social as well, I have a place where I can share it on my own terms.’
The Duchess of Sussex had shared the throwback clip on her Instagram to mark her Lili’s fourth birthday saying ‘there was only one thing left to do’ when the princess was a week past her due date.
In it, Harry was seen coming into view of the camera as Starrkeisha’s viral Baby Mama song began to play.
A heavily pregnant Meghan then started twerking in front of a hospital bed before she gyrated around the room.
‘Four years ago today, this also happened. Both of our children were a week past their due dates… so when spicy food, all that walking, and acupuncture didn’t work – there was only one thing left to do!,’ Meghan wrote on her Instagram account at the time.
In the podcast, Grede, who is the founding partner and chief product officer of SKIMS and CEO of Good American, confessed: ‘We maybe watched it like 20 times yesterday, and I was like, is that, is that her?’
As Meghan broke down into fits of laughter, Grede continued: ‘Is that Prince Harry there with the fingers? I was like, okay, Meghan and Harry, let’s go. But that’s you, right? Like that’s you in a way that we kind of haven’t been able to see you before.
Emma Grede (pictured) is the founding partner and chief product officer of SKIMS and CEO of Good American
‘And I did like a little secret cheer, cause I was like, well, that’s what I kind of want to see from you. Like I wanna see that happiness and that honesty and that “I don’t give a f***” kind of thing.’
Meghan agreed that the video had given her the opportunity to show her ‘realness’, adding: ‘By the way, that wasn’t yesterday! That was four years ago.’
The Baby Mama dance was a social media craze in 2018 with celebs Shay Mitchell, and Chloe and Lauryn Goodman all previously posting videos of themselves taking part in the trend.
Lili – the Duke and Duchess of Sussex’s youngest child – was born on June 4, 2021 and was named Lilibet Diana Mountbatten-Windsor.
She only became entitled to be a princess when her grandfather the King acceded to the throne, because of rules set out by King George V in 1917.
