Meghan Markle has filed to trademark the word “archetypes” after announcing she plans to use it as the title of her new podcast on Spotify.
But the legal bid by the actress turned royal has been labelled “insulting” and “dumb”.
If Meghan’s action is successful, others will be prohibited from using the word in goods such as CDs, streaming media, audio discs, video titles and downloadable music files.
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The trademark bid for “archetypes” was made on March 26 at the US Patent and Trademark Office.
The act received strong backlash considering the well-known word is derived from ancient Greek and was first used in the English language in the 1540s, almost 500 years ago.
However, trademarking words associated with a brand is common practice, even if the word is well known.
For example, Apple trademarked its business name, a word used in old English and Greek mythology.
Meghan’s podcast is expected to “investigate the labels that try to hold women back”, as per Spotify’s announcement.
The title refers to the theme of the series and is similar to Archewell, the non-profit organisation founded by Prince Harry and Meghan, named after their son Archie Mountbatten-Windsor, who is now aged almost three.
After the news broke, Twitter erupted.