Meghan and Harry accept their award at the NAACP Awards
The Duke and Duchess of Sussex, who stepped back from their royal duties and moved to the US in 2020, are on a mission to be seen as the members of the Firm “who care”, commentator Eric Schiffer suggested as he analysed what he called the couple’s “relatability strategy”.
Mr Schiffer said: “They (Harry and Meghan) are going to own the hearts and minds of Gen Z and millennials. They will be seen as the real royals, who care. They are trying to outflank the Royal Family.
“They are trying to do the work of what the Royal Family typically is about, which is about optimising society and helping to make society that much more uplifted in many ways – whether that is emotional or culturally.”
Harry, 37, and Meghan, 40, live in California with their two children – two-year-old Archie and Lilibet, who celebrates her first birthday in June.
Harry and Meghan are targeting the younger generations with meaningful work, a PR expert claims
From Montecito, where they enjoy more privacy than they used to back in the UK, the pair have launched projects that Mr Schiffer believe have been carefully chosen to target Gen Z and Millenials.
Their Spotify and Netflix media deals, he thinks, are ideal to tighten their “relationships with Gen Z and millennials”, something that happens “whenever you can take the mask of celebrity off, especially if you are positioned at a high…