Prince Charles: Harrold on plans for slimmed-down monarchy
Prince Charles would not be the best person to pick if the Royal Family decided to carry out an official royal visit to the US, according to brand and reputation management expert Eric Schiffer. Working royals haven’t set foot on American soil for an official tour for a few years now and Buckingham Palace hasn’t announced any plans for the near future to have a senior member of the Firm pay an official visit across the pond.
However, if the Royal Family decided to undertake a visit to the US, the California-based expert believes it should not pick the heir to the throne and its consort.
Asked whether the Prince of Wales and Duchess of Cornwall could be a good choice for a hypothetical tour of the US, he told Express.co.uk: “It’s hard for an 18-to-22-year-old to connect with Charles.
“They are just not going to relate to him.
“Older Americans could connect to him but I think they already have a fixed image of Charles and I am not sure it’s the most positive.”
Mr Schiffer said he thinks older generations of US citizens may still not be keen towards the Prince of Wales due to his difficult relationship with Princess Diana.
Prince Charles is the heir to the throne
Prince Charles first visited the US in 1970
Speaking about a possible royal US tour, he added: “This really would be an opportunity to rebrand the monarchy in ways that allow older Americans to revisit the potential and majesty of what…