Amanda Wakeley fashion label loved by Duchess of Cambridge, Meghan Markle, Princess Diana and Theresa May fails to find buyer and collapses into administration after flagship Mayfair store was shut by Covid lockdown
- Amanda Wakeley fashion label has been plunged into administration after struggling during pandemic
- Fans of the brand include The Duchess of Cambridge, Princess Diana and Hollywood’s Angelina Jolie
- In a statement she said: ‘To our customers, many of whom have become friends, thank you for your loyalty’
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A fashion label whose signature outfits were favourites of the Duchess of Cambridge and Princess Diana has fallen into administration.
Amanda Wakeley’s eponymous retail brand had about 50 stores internationally in the mid 2010s but it was forced to close its flagship store in London as it struggled during the pandemic.
It has hired administrators from insolvency experts Smith & Williamson.
Amanda Wakeley launched the brand with its first store in Chelsea in the 1990s and grew the business with the support of famous fans, including Princess Diana.

The Duchess of Cambridge, pictured with Prince William, was a fan of the designer Amanda Wakeley which has gone into administration

The Duchess of Sussex, picture in an Amanda Wakeley coat, regularly wore the designer’s signature designs and gowns
The Duchess of Sussex also…