The technology-focused coaching company BetterUp announced on Tuesday, March 23, that the Duke of Sussex, 36, will serve as its first chief impact officer.
“We are energized by his model of inspiration and impact through action,” the startup’s CEO, Alexi Robichaux, said in a press release. “As a true citizen of the world, he has dedicated his life’s work to bringing attention to the diverse needs of people everywhere and advocating for mental health initiatives: from founding the Invictus Games, a platform for service personnel to use sport as part of their psychological and physical rehabilitation, to launching Sentebale, which supports the mental health and well-being of young people affected by HIV in Lesotho and Botswana.”
Robichaux added, “As a member of the BetterUp executive team, Prince Harry will expand on the work he’s been doing for years, as he educates and inspires our community and champions the importance of focusing on preventative mental fitness and human potential worldwide.”
Harry said in a statement that he is “really excited” to serve as a member of the BetterUp executive team so that he can help other people transform their “pain into purpose” while prioritizing mental health.
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