Britain’s Prince Harry and Meghan Markle, who stepped down as frontline royals and set up base in the US, in April 2020, unveiled the name of their new non-profit charitable organization as Archewell, based on the name of their 11-month-old son Archie. The couple who was using the royal monogram on their documents and letters are now using the Archewell logo with the letter AW.
The Duke and Duchess have been receiving a lot of backlash on social media for copying the logo design from Am Werdertor project, which has a similar ‘AW’ emblem since 2018. Talking to Daily Mail, Dmitry Pryanishnikov, chief executive of Am Werdertor’s parent company Allea Group, said that ‘Imitation is the sincerest form of flattery’. Dmitry clarified that even though the logo is very similar, they won’t take any action and do not take offence because ‘the subject projects are very much different by their nature’.
A Twitter user wrote, “I think Am Werdertor would have a good lawsuit case against Archewell. Stealing their logo. My understanding you can’t have a logo that is very similar to an already established logo.” Another said, “Who wore it best Am Werdertor or Archewell?”
Who wore it best Am Werdertor or Archewell?#logodesign #copycat #MeghanAndHarry pic.twitter.com/ViZWTXtuvT
— Harry goes to Hollywood (@harryandmegxit) March 17, 2021
I think Am Werdertor would have a good lawsuit case against Archewell. Stealing their logo. My understanding you can’t have a logo that is very…